© 2012 PC Gaming Alliance.
Q: What is the PCGA?
A: The PC Gaming Alliance (PCGA) is a 501c, non-profit industry alliance whose mission is to drive growth in, and improve, the PC gaming experience. The PCGA provides an open forum where companies can cooperate to develop and promote solutions that drive the PC gaming industry forward.
Q: Why was the PCGA created?
A: The PCGA acts as a unified voice of the PC gaming industry. The objective of the PCGA is to support and continue to grow the overall PC gaming industry. We aim to help the industry by fostering wider recognition of the strength of the PC gaming industry, a more streamlined PC gaming experience, and new anti-piracy efforts that won’t hurt the consumer with DRM and spyware issues. The companies that make up the PCGA are able to work co-operatively because the goals we aim to achieve are intended to benefit the industry as a whole.
Q: What companies are members of the PCGA?
A: PCGA members currently include: Dell/Alienware, Corsair, Intel, AMD, Epic, Capcom, Razer, GameStop, Digital River, Arxan, Logitech, PyxelArts, Qualcomm, and the EMA. Any company involved in the PC gaming industry is welcome to join the PCGA. Membership is expected to fluctuate based on the desires of member companies and needs of the initiatives being tackled at any given point of time.
Q: Who’s in charge of the PCGA?
A: Matt Ployhar from Intel is the President. Other board members include Mark Rein from Epic, Christian Svensson from Capcom, and Min-Liang Tan from Razer. That said, there’s really no one “in charge” of the PCGA. The board collectively governs the alliance and sub-committees that perform much of the work. We gather input from our members and endeavor to make unified decisions.
Q: How can all these competing companies work together?
A: This co-operation is possible because the goals we aim to achieve are intended to benefit everyone involved and the industry as a whole.
Q: How do you hope to affect the PC gaming industry?
A: The PCGA wants to make PC Gaming the best possible experience for the widest possible audience.
Q: Who should join the PCGA?
A: Any company related to the PC gaming industry is welcome to join. Our member program encourages companies of all sizes to participate, collaborate, and contribute to the success of our shared mission.
Q: Can individuals join the PCGA?
A: Unfortunately no. The PCGA is an industry alliance and open only to companies in the PC Gaming industry. Individuals are encouraged to dialog with PCGA leaders and members through our official PCGA blog and by signing up for our interest list.
Q: What is the PCGA doing to help the average PC gamer?
A: We are working on gaming software guidelines for developers, to help make the overall gaming experience as seamless, affordable, and fun as possible.
Q: Isn’t PC gaming just for hardcore gamers?
A: The PCGA is very aware of this misconception, but the truth is that casual and mainstream gamers make up the bulk of the industry’s revenue. We hope to make that a well-known fact.
Q: Does the PCGA view console gaming as a direct competitor to PC gaming?
A: Consoles and PCs are not in direct competition, largely because they aren’t mutually exclusive. The PC has been used for gaming since day one, and the advent of online gaming has brought with it a wealth of innovative titles and business models that cater to gamers of every level.
Q: How does the PCGA hope to reduce piracy?
A: Piracy is stealing, and the PCGA is very serious about addressing the issue as it pertains to PC gaming. The sub-committee addressing the issue of Piracy, the ‘Security Best Practices’ team, is working to better understand the problem and develop recommendations to help reduce piracy without hurting consumers.
We’re honored to be elected to the PC Gaming Alliance Board of Directors, said Min-Liang Tan, CEO, Razer. There is so much synergy between Razer’s core DNA – an essence of pure commitment to improving the PC gaming experience with state-of-the-art peripherals – and this organization’s drive to establish high standards and quality guidelines for the evolving industry at large. Both Razer and the PC Gaming Alliance are dedicated to addressing the needs of a maturing category and its largely sophisticated audience.