PC Game Box Labeling and Packaging Standards - Legacy

The disclosure logos/platform identification marks shown below were developed and published in January 2002 by the EMA (Entertainment Merchants Association); and have transferred all rights thereto to the PC Gaming Alliance in September of 2013. The PCGA has made moderate updates to the below document to bring it up to date with changes that have occurred in how PC games are now acquired. The PCGA continues to encourage using these logos on all computer software packaging, and digital downloads in conjunction with related marketing materials. Standardized disclosure of the software format is beneficial to consumers and to the industry. The PCGA grants permission to all manufacturers to use these disclosure logos on and in connection with their video games, and associated hardware or peripherals on the following terms:

  1. Manufacturer must first sign and return a copy of PCGA’s license agreement available here.
  2. The computer/video game must be compatible with the applicable software platform for the logo listed below.
  3. Misleading or improper use of a logo for a game not compatible with the applicable software platform is not authorized.
  4. Three archive production copies of the game/product and its packaging should be sent to PCGA for its records within fifteen (15) days after the date of shipping and/or distribution of the Product.
    • Includes Digital Download Codes, Game Cards, etc.
  5. Use of a logo should be accompanied by a statement - appropriately placed on packaging with legal notices - to the following effect: “Software platform logo (TM and ©) PCGA [year] (e.g. 2013, 2014, etc).”
  6. Placement:
    • Clamshell and Standard EMA-sized Box Packaging Guidelines: Always on the box front in the upper right corner of the product, within the black and gray platform identification bar. See attached specifications for logo and text placement within the bar. EMA PC Games Box Packaging Guidelines can be found here.
      • The EMA provides additional useful information for Retail Game products, BKMs, and guides for PC and Console games which can be downloaded here.
      • [Bulletin] The PCGA recognizes that the EMA’s Legacy Logo already identifies the Media Format – as PC – DVD ROM – and is seeking permission to waive the requirement to list the DVD ROM logo separately on the packaging to help avoid redundancy. No ETA.
    • Template Design Guidelines: See attached template guidelines for placement of identification bar on the front and spine for both clamshells and standard EMA-sized boxes. Since dielines may vary by printer, use these instructions as guides for logo and text placement within the bar (i.e., PC logo should be .125” from right edge of box, centered vertically within the black and gray bar).
      Note: This template applies only to clamshell and standard PCGA-sized boxes. For non-standard-sized packaging, use the platform logo as appropriate; however, it is not required to use the gray platform identification bar.

    • The PCGA recommends that Game Developers and Publishers identify which OS platform/s they are shipping on or support so that consumers know how to match and identify those device form factors able to play said game. (E.g. Windows, Mac, Linux, etc)
  7. Size: (Retail Games)
    • Template Design Guidelines: These dimensions are based on the dielines we used in development of the template: The bar is .75” high on both the clamshell and the standard EMA-sized box; it is 5.0785” wide on the clamshell, and 5.25” wide on the box. The spine width is 1.063” on the clamshell and 1.25” on the box.
    • Icon and Identification Bar Colors: The 4 color black is made up of 50C, 50M, 50Y, 100K. (See template style guide for color references - Orange: C-0, M-70, Y-100, K-0; Gray: C-0, M-0, Y-0, K-90; Black: C-50, M-50, Y-50, K-100.)
  8. Enforcement Policy: For details regarding sanctions and other enforcement against misuse of any PCGA logos, click here.