EA: Console ‘Arms Race’ Turns Cold; PC Gaming is Growth Area


...The publisher also noted that PC gaming, which provides more gradual hardware change, is a growing part of its business, putting emphasis on the opportunities afforded by digital distribution. John Pleasants, COO and president of global publishing, noted that, “Our online part of our business is growing as much as 60% year over year. “...the way we look at a lot of what’s happening in the future is we’ve got probably about a billion PCs that are out there in the world… Very rapidly, the PC is becoming the largest gaming platform in the world—just not in a packaged good format”...


Learn more(external download/website)


We’re honored to be elected to the PC Gaming Alliance Board of Directors, said Min-Liang Tan, CEO, Razer. There is so much synergy between Razer’s core DNA - an essence of pure commitment to improving the PC gaming experience with state-of-the-art peripherals - and this organization’s drive to establish high standards and quality guidelines for the evolving industry at large. Both Razer and the PC Gaming Alliance are dedicated to addressing the needs of a maturing category and its largely sophisticated audience.