State of the Virtual Goods Industry Presentation on March 1, 2011

SAN RAMON, Calif., February 17, 2011 -- The PC Gaming Alliance (PCGA) is pleased to announce the launch of their Speaker Series designed to inform and enlighten

everyone in the PC gaming ecosystem who will be impacted by the evolution of PC Gaming.
The planned list of invited speakers will bring important inside and outside perspectives about the future of PC Gaming in order to provoke thought, discussion and imagination.
The first PCGA Speaker Series event features Rika Nakazawa, VP Business Development and Account Management at Live Gamer who will present the “State of
the Virtual Goods Industry” on March 1, 2011 from 4:00 to 5:30 PM at Capcom’s US headquarters in San Mateo, California.
Rika will focus on an overview of the virtual goods industry, the latest statistics and projections, monetization models, case studies of successes and failures and the blurring of lines between games, digital entertainment and education.
The event is open to everyone involved in the PC Gaming industry. Advanced registration is requested. For more information and to register, visit the Speaker Series
event page.
About the PCGA
The PC Gaming Alliance (PCGA) is a nonprofit corporation whose mission is to drive the continued growth of gaming on Personal Computers, the world’s most popular platform for gaming. ThePCGA provides an open forum where companies can cooperate to develop and promote solutions that drive the PC gaming industry forward, exchange information and views to promote PC gaming, and share promotional activity designed to grow the PC gaming industry. According to the PCGA 2009 Horizons Report, the industry’s most comprehensive analysis of the PC Gaming market, PC gaming software revenue was $13.1 billion, making the PC the highest revenue
generating and most prevalent gaming platform in the world
John Ehrig
PCGA Program Manager
February 17th, 2011


We’re honored to be elected to the PC Gaming Alliance Board of Directors, said Min-Liang Tan, CEO, Razer. There is so much synergy between Razer’s core DNA - an essence of pure commitment to improving the PC gaming experience with state-of-the-art peripherals - and this organization’s drive to establish high standards and quality guidelines for the evolving industry at large. Both Razer and the PC Gaming Alliance are dedicated to addressing the needs of a maturing category and its largely sophisticated audience.